AI-Powered UGC-Style Videos: A New Era for Marketing
For brands looking to bring more authenticity to product promotion, User-Generated Content (UGC)-style videos have long been a powerful format. Once built around the real experiences of everyday users, this type of content can now be created faster and more efficiently with artificial intelligence. So how do you produce something that feels this genuine without an actual user on camera?
AI-powered UGC videos let you create persuasive content in seconds, starting from a simple text prompt or a product image. Picture a cosmetics brand launching a new moisturizing cream: you share the product details with an AI copywriter, and within seconds, you have a natural, conversational script ready to go.
How Does the Video Creation Process Work?
The process starts with two key steps. First, you share the product features and the message you want to communicate with the AI copywriter. Based on that input, the tool generates a catchy, natural-sounding script.
Next, that script and your product photos are uploaded to AI video generation platforms. From there, you can choose a virtual host or avatar that matches your brand identity. You also decide on the tone of the video: should it feel energetic, informative, or more like friendly advice?
Text-to-Speech and the Final Polish
Once the visuals and copy are ready, AI adds the finishing touch. Text-to-speech (TTS) technology brings your script to life in a realistic human voice, in the language and tone you choose. In many cases, switching between Turkish, English, or other languages takes just one click. On top of that, in the text-to-video process, dynamic transitions, social media-friendly captions, and royalty-free background music are added automatically.
When all of these steps come together, there’s no need to book a professional production team weeks in advance. Even a solo creator can produce content for dozens of products in just a few hours.
What Does This Mean for Brands?
What makes UGC-style video production so appealing is its scalability. Instead of organizing separate shoots for every product, a small e-commerce business can quickly promote dozens of items in its catalog using AI tools. That’s a major shift with a direct impact on marketing budgets. For larger brands, A/B testing becomes much easier too; you can test multiple scripts and avatars for the same product in minutes. If you want to explore this further, there are also in-depth guides on video ad A/B testing with AI.
AI is making creative production more accessible than ever. Now, professional-quality content can be produced without renting a studio, hiring models, or setting aside a budget for editing.
If you want to try these tools yourself, visit the aibudur.com platform. When you sign up, you can start right away with 50 free credits and test your marketing content.